What Is The Immediate Purpose of Your Website?
Irregardless of your final goal, the immediate and main purpose for creating a website is really to Establish TRUST. As with all businesses, the main foundation of any sale/deal is TRUST. Before people hire you, before you can sell to them, you need to have their Trust. When there is trust, money follows.
Do You Trust Yourself?
The thing about trust is that, first and foremost, you yourself must believe in you. It is quite futile to try and convince potential clients that you are the best Virtual Assistant for them, if you feel you are incompetent if compared with other Virtual Assistants. Clients can tell a phony a mile away. Do you trust yourself? Of course! That’s a no-brainer! Really? Stop for a moment and think whether you honestly trust yourself. Do you trust your rates/billing practices? Do you trust your abilities? Or do you feel inadequate so you only charge drop-dead rates? Do you honestly believe that you are the best Virtual Assistant, the best partner, the best support for your potential clients? Or is your reluctance to proactively market your Virtual Assistance business is somehow due to your deeply rooted lack of confidence in your self/in your expertise. If you do not 101% trust yourself, your abilities, your practices, address those issues NOW. Review your ethics/values; change your practices; get trained. Do whatever is needed to get your foundation right. Trust after all, is the foundation of every sale.
Try this online survey to assess the level of trust of friends and others have in you. Comes with a complimentary analysis of your personal credibility. It’s quite fun and It’s free. Try Who Trusts You? (Free)
“A billionaire once said to me, “Integrity is not so much a value in itself’; it is rather the value that guarantees all the other values.” Wow! This was a great insight for me. Once you have decided that you are going to live consistent with a value, your level of integrity determines whether or not you follow through on your commitment. The more you discipline yourself to live consistent with the very best you know, the greater is your level of personal integrity. And the higher your level of integrity, the happier and more powerful you will feel in everything you do.” | Brian Tracy
What is the CTPM Model?
The CTPM model is an excellent framework to use when creating your website. It stands for Content-Traffic-PREsell-Monetize. It’s been the guiding principle for many successful online entrepreneurs, and it should be yours too. In essence, you need to provide excellent content so you attract targeted visitors/to get traffic. You then PREsell (not sell) via excellent free content. Only after that do you monetize. The Service Sellers Master Course provides an in-depth discussion on this. Note though that this book is not solely focused on Virtual Assistants. However, the principles discussed are highly relevant to any online service business. This Free ebook is being provided to you because it is important for you to have a framework to work with as you build your website. As your cashflow runs out, it is very tempting to simply plaster “Hire me!” or “Desperately Seeking Clients!” across your website.
Putting the needs of your Clients ahead of your cashflow requirements is of course, easier said than done. Bills and mortgages need to be paid. And you need the money, like yesterday! But in order to be successful, you need to learn to distinguish between the short term fulfillment of your immediate needs vs formulating your long term strategy for a more sustainable business. You may bag a few Clients here and there with an aggressive website, but you cannot form a long term profitable relationship with your Clients unless you’ve first established a relationship with them which is founded upon trust. This is why the CTPM model is critical to your success! Have the CTPM model as your guiding principle. And your chances for success online will improve dramatically.
TIP | Develop the Learning Habit
Create your own digital Learning Library. This could be a folder in your hard drive or a section in your bookmark. Every time you encounter good books, save it in your library. Then allocate 1 hour everyday in your calendar, preferably in the morning, to read from your Learning Library. Feed your thought. Feed your soul.
Download and Read | The Service Sellers Master Course (FREE)
The whole book (153 pages) is an excellent read. However, if you find yourself pressed for time today, simply focus on the first chapter/Day 1. It will give you a good overview on the CTPM Process. And then commit to your self to read the book at a later date. Mark it in your calendar so you can follow thru.
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