Scientifically Proven Principles of Persuasion That Will Help Make Your Website More Effective.

6 Proven Principles of Persuasion by Dr Robert Cialdini, Visit InfluenceAtWork.com 

By now you should have drafted your outline structure. If not, Kindly print out your Web002|Website Planning Worksheet (PAGES). Continue building on your site as you go thru the 6 Principles of Persuasion below.

 

Principle 1 Reciprocation

free2 People feel obligated to give back when you first give to them. Giving away free trials or free content is an excellent way to put this principle into use. If you do give a free gift however, emphasize the real value of the gift or it will be assumed to be of low value.

Some Ideas

  • On your website, why not offer introductory discounts? Not stingy nor over the top it makes you look desperate. Just make it valuable enough to actually entice potential Clients to try out your services.
  • Why not create lists/ebooks/videos/contents which are valuable for your potential clients and then give them away for free? Make sure that at the point of give-away you can capture their emails (for future follow up) and you brand all your information so they’ll know how to contact you back.
  • Don’t give free crap. A lot of people think that because they are giving away something for free then they can give away mediocre products. This is a big big mistake! When you give something for free, you are already courting your potential client. “Wow! She gives this excellent product for free. I’m sure she’ll be equally impressive, or even more, when paid. Let me try her services then.” Every single thing that passes on from you to others should always be of excellent quality.  You’ll never know who’s hands they’ll get into. Give crap and you’ll surely turn away potential clients. Give excellent free work and you’ll get potential clients or possibly word of mouth referral!

 

learnfromothers Learning from the Experts | 8 New Rules You Must Know to Prosper in the New Economy

Charlie Cook is a Marketing Guru who focuses on helping Small Businesses. He is the author of The Insider Marketing Secrets. In this valuable, content-rich ebook, he maps out the “8 New Rules You Must Know to Prosper in the New Economy”. Charlie gives it out for FREE. Not surprising given that in it he discusses about new Rule#1 FREE is the New Business Model. Observe his landing page and learn 8 New Rules You Must Know to Prosper in the New Economy.

Read thru pages 7-12 to have a better understanding of the FREE Business Model. How do you find the quality of this Free material? Top notch! Gives you a very good feel of the quality to expect if you do buy his ebooks.  You would want your potential clients to feel the same way about your freebies.

Stop & Think| Now think of 1-3 items you can give away for free. You may not have that item right here, right now. You may either do it yourself or outsource to another Virtual Assistant. That is fine. You just need a good idea on what you intend to put on it. Something your clients can benefit from. When done, go back to your list and see which among your listed pages can make use of this information.



Principle 2 Scarcity

People want more of what they can get less. If you therefore have something unique, rare, time bound, people are more likely to want them. It is also very effective to highlight not only what they will gain from getting your offer, but also what they would loose if they pass up. In fact, “People are more motivated by the idea of losing something than gaining those same things”.

Some Ideas

  • So On email subscription…“Don’t Miss Out on the Latest Video Tips & Tricks!” is more effective than “Receive the Latest Video Tips &Tricks.”
  • If you want to put more sense of your urgency on your discount offer, you can make it time bound. When you send an invoice to your client, offer a tempting 50% discount for a new job within 10 days of receipt of your billing. The thought of the promo being gone if not acted upon quickly, can trigger an action on your client’s part.

Revisit Charlie’s 8 New Rules You Must Know to Prosper in the New Economy. Scroll to the bottom of the page and observe how he prompts you to act, NOW.

I must warn you, if your competitor gets a copy of the "New Rules" and you don’t, it could prove disastrous. This is like marketing on steroids so at the very least, get your copy today for self-defense.

Hurry — this is a limited time offer so go ahead and enter your name and best email address into the form below to grab your copy today. You’ll be so glad you did.

Stop & Think|How can you effectively use a this same principle on your website? Your version may be a bit toned down, depending on your target client. But the principle should be the same. Note this down on your planning worksheet.



Principle 3 Authority

People want to follow/ be lead by experts. And there’s no way your potential clients will know about your expertise unless you tell them. You could be loosing Clients by being shy and not telling upfront exactly what it is that you can do for your Clients. Add intelligently written articles and post them on your website. Add your Portfolio that showcases your expertise. While establishing your authority goes beyond the confines of your website (i.e. social network, speaking engagements), the content of your site speaks volumes about your level of expertise.

Some Ideas

  • Learn whatever you need to learn to be the best in your field. Ask yourself, what skills do I need to acquire to make myself most valuable to my target clients? Commit to learning them.
    • BrianTracyInternationalBusiness Growth Strategies ($1). This is an excellent place to start. The Business Growth Strategies provides step-by-step methods that will help you succeed in your business. It also has an excellent category on Personal success that teaches you about productivity, goal setting and planning – elements crucial to your online success. Must listen: “Change Your Thinking, Change Your Life” (Go to Lesson Categories-Personal Success-Downloads). Click here to View Contents/ Lesson Categories. Currently, you can get all these for just $1 for 30 days. Try it. You’ll be grateful to your self that you did. Visit Site Business Growth Strategies

 

  • Colorful design elements.Create an Ebook. Creating a memorable eBook and one that can be valuable to your clients, is a great opportunity to position yourself as an authority. Here’s an excellent example. Steve Chazin, a former Apple employee, wrote an ebook instead of churning out the same old resume. This ebook got 2,900 downloads on the first day alone! Read and learn from it. Download Marketing Apple (Free) 

 

Business has only 2 functions – Marketing & Innovation | Peter Drucker

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The Insider Marketing Secrets and Small Business Marketing Ideas To Make More With Less Effort

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NEXT >> Apply The 6 Principles of Persuasion on Your Website (part2)

JUMP TO >> Videos Build Your Own Website

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